case study on consumer awareness in which the buyer takes the shopkeeper to court
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Answer:
CONSUMER PROTECTION
Consumer Protection: Definition
Consumer protection refers to not only providing education to consumers about their rights and responsibilities, but also helping them in getting their grievances redressed
Importance of Consumer Protection from Businessman’s Point of View
Long-term Interest of Business is assured.
Business uses society’s resources so they need to safeguard consumer’s interests.
Social Responsibility towards consumers as an important interest group.
It is the moral obligation of the businessmen to give due consideration to the consumer’s interest.
To avoid government intervention in business.
Importance of Consumer Protection from Consumers’s Point of View
Consumer Ignorance needs to be removed
Unorganised Consumers need a mechanism to unite themselves.
Widespread Exploitation of Consumers needs to be checked.
Ways and Means of Consumer Protection
Self Regulation by enlightened business firms.
Business Associations have laid down code of conduct for businesses.
Consumer Awareness promotes consumerism.
Consumer Organisations provide support to the consumers.
Government provides necessary framework to safeguard the interest of consumers.
Consumer: Definition
A ‘consumer’ is generally understood as a person who uses or consumes goods or avails of any service. A person who buys goods for commercial purpose or resale will not be considered to be a consumer.
Explanation:
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