case study on consumer awareness in which the buyer takes the shopkeeper to court
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Consumer Protection: Definition
Consumer protection refers to not only providing education to consumers about their rights and responsibilities, but also helping them in getting their grievances redressed
Importance of Consumer Protection from Businessman’s Point of View
••Long-term Interest of Business is assured.
••Business uses society’s resources so they need to ••safeguard consumer’s interests.
••Social Responsibility towards consumers as an important interest group.
••It is the moral obligation of the businessmen to give ••due consideration to the consumer’s interest.
••To avoid government intervention in business.
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