Case study on customer relationship management in india
Answers
Explanation:
Customer relationship management (CRM) can help organizations to manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer–centric in today�s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM provides long–term relationship building with customers at an enterprise–wide level. Successful CRM implementation is a complex, expensive. This paper presents the successful implementation of CRM for Big Bazaar at Surat and how they are managing good relation with customers in different segments. This study will aid in understanding of customer relationship management CRM in Big Bazaar at Surat.