case study on right to consumer education in india
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Each of us a consumer. We consume different commodities and services right from our birth to death. All the business activities revolve around the consumer. In the words of Mahatma Gandhi (1980) “a customer is the most important visitor on our premises, he is not dependent on us, we depend on him. He makes favour to us, not we favour him. ” Do the manufacturers, the marketers respect and satisfy the customers? Today’s customer is said to the kind of the market. Is this true? Due to lack of awareness consumers fall prey to unfair and fraudulent tactics of the marketers. The form of exploitation may be look- alike e.g. Lifebuoy-lifebuoy, less weight, inferior quality goods and services and exorbitant prices. So, there is need of creating consumer awareness in our country. Higher the consumer awareness, lower the exploitation and vice versa.
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