Case Study
Over the past few years, a retail bank has moved from 10 branches in one state to 100 branches in 8 states. All the branches are operated autonomously and the company as a whole is losing money. Specifically, the branches in four of the backward areas are losing money. But, government regulations state that it must have some branches in backward areas too. In the past, the bank has tried to mandate cost reductions and had formed committees with representatives from each branch, but to no avail. Question: What should the bank do now?
Answers
Answer:
bank can make a little team of staff and give them task for they will meet with area people persolly and explain the policy which are make by the government and they are very help ful in live the life .
Explanation:
In a life full of hectic schedules and time constraints, the value of time is being increasingly felt.
So by providing door step services to customers, the bank will save time of its customers, which will always be a point that will always keep bank on top from the competition.
Moreover in rural areas the transportation facilities are not upto mark so people may opt not to go for banking services, so door to door services in rural area will attract more people towards banking services resulting in increased customer base of the bank.
Appointment at Sarpanch office :- As many of the rural area people face problems with banking payments, loan facilities and others, Company can put the employs with low working output of the nearest branch at Sarpanch's office in order to help these people in easy access to banking facilities and proper and safe channel for guidance to avail the services of the bank
Advertisement of government schemes
There are many government schemes enrolling in which will be beneficial for people as well as the bank so by making people understand these schemes the bank can increase its customer base and profits as well.
Following are some schemes by centeral government
Pradhan Mantri Jan Dhan Yojana (PMJDY)
Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Atal Pension Yojana (APY)
Pradhan Mantri Mudra Yojana
Pradhan Mantri Vaya Vandana Yojana