Question

Case study - Tamarind Menswear


Given below is a preliminary questionnaire for retailers and consumers of a recently

launched menswear brand. Can you list down the research objectives for both

questionnaires? Can you modify the given questionnaires to a final draft?

Tamarind Questionnaire for Retailers

1. Do you have Tamarind? Yes/No

2. What do you think about it?

3. Is there place in the market for one more ready-made garment company?

4. What kind of products does Tamarind have? Are they good?

5. Is it a threat to any existing brand? If yes, which one?

6. If it is not available, what is your view about advertising so heavily before the

product is launched?

7. Are people coming and asking for tamarind?

8. The range of clothes with the retailer.

9. Prince range.

10.Name of shop and so on.

Tamarind Questionnaire for Consumers

1. Which ads do you recall?

2. Which garment ads do you recall?

3. Have you seen the Tamarind ad?

4. What do you remember from the ad?

5. Do you like the ad? Why?

6. What is the main message?

7. What kind of clothes are Tamarind?

8. What do you think will be the price range?

9. Will you buy it? Why?​

Answer 1

Answer:

the question is very different and difficult so I don't now the answer