Case Study: Tata Nano
What was the vision of Ratan Tata behind the launch of Tata Nano
project? How did he analyse the environment?
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Answer:
The driving idea behind the Nano has been group chief Ratan Tata's vision of providing a safe and comfortable medium of transport to millions of Indian families that use two-wheeled vehicles to travel with their family (spouse and children) of 4-5 persons under extreme weather conditions in summer, winter and during
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Answer:
The driving idea behind the Nano has been group chief Ratan Tata's vision of providing a safe and comfortable medium of transport to millions of Indian families that use two-wheeled vehicles to travel with their family (spouse and children) of 4-5 persons under extreme weather conditions in summer, winter and during
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