Question

CASE STUDY: The promising chemist who buried his results
Bruce, a research chemist for a major petro-chemical company, wrote a dense report about some

new compounds he had synthesized in the laboratory from oil-refining by-products. The bulk of the

report consisted of tables listing their chemical and physical properties, diagrams of their molecular

structure, chemical formulas and computer printouts of toxicity tests. Buried at the end of the report

was a casual speculation that one of the compounds might be a particularly effective insecticide.

Seven years later, the same oil company launched a major research program to find more

effective but environmentally safe insecticides. After six months of research, someone uncovered

Bruce’s report and his toxicity tests. A few hours of further testing confirmed that one of Bruce’s

compounds was the safe, economical insecticide they had been looking for.
Bruce had since left the company, because he felt that the importance of his research was not

being appreciated.

From a reading of the above:

i. Define the rhetorical situation: Who is communicating to whom about what, how, and why?

What was the goal of the communication?

ii. Identify the communication error.

iii. Explain what costs/losses were incurred by this problem.

iv. Identify possible solutions or strategies that would have prevented the problem, and what

benefits would be derived from implementing solutions or preventing the problem.​

Answer 1

Answer:

ntcjceqhvt

ok u may ..her

Answer 2

The answer for the questions asked regarding the passage on communication are:

Explanation:

i. Bruce is communicating to a major petro-chemical company he works for, about new compounds he had synthesized in the laboratory from oil-refining by-products. He tried communicating through a dense report consisting of tables listing their chemical and physical properties, diagrams of their molecular structure, chemical formulas and computer printouts of toxicity tests, for reporting regarding a particularly effective insecticide.

The goal of the communication is to inform the company about casual speculation that one of the compounds might be a particularly effective insecticide.

ii.  The communication error were:

• Poor task or audience analysis.
• Use of inappropriate language or style.
• Poor organization or formatting of information.

iii. Costs/losses incurred by this problem were:

• Lost time of seven years
• Cost incurred in six months of major research

iv. Possible solutions or strategies that would have prevented the problem are:

• Standardizing report format for such findings
• Providing business communication training to the research chemists in the company

Benefits derived from implementing solutions or preventing the problem could be:

• Easier for chemist to report new findings and executive could understand them easily as well through standard report formats.
• Business communication training will prevent such incidences from happening again.
• Timely reporting of such findings can help save time, money and efforts foe the company while also giving it huge competitive advantage in the market or industry.