CASE STUDY When play becomes work Sheetal Banavali's daily routine as a Team Leader at UK 3 in anything but ordinary. Eight straight hours of handling a team of executives servicing customers from halfway across the world is bound to leave anyone exhausted. "I either go to Unwind, which plays great music, or Cuisine, where the food is top of the world. Sometimes I even go to Finesse to get my hairdo right," she says. Unwind and Cuisine, by the way, are theme cafeterias, while Finesse is a beauty salon. And yes, all three are located within the 3 office premises at Mindspace, Malad."We are setting the benchmark in HR practices," says 3 Head (Recruitment and HR Support) Akhil Sharma, who prefers describing the 5,000-employees strong 3 as a Customer Relationship Management (CRM) company rather than a plain Jane BPO. "Our focus is the employee and we believe in nurturing his or her talent."With a Citibank ATM inside the office, a full-fledged gaming arcade, a higher education programme - Gurukul - that has a tie-up with institutions like Narsee Monjee Institute of Management Studies and the Institute of Chartered Financial Analysts of India allowing employees to pursue an MBA or a CA, the only thing missing is bed and breakfast. "By the way, we have three company guesthouses if the staff wants to stay overnight," says Sharma with a laugh, even market leaders joins the game.If BPOs are upping the ante, the IT companies, small and big, aren't far behind. Sudheesh Venkatesh, Vice- President, HR, of the India operations of Tesco, the world's largest grocery home-shopping service in the world, puts the paradigm shift in perspective calling it the 'death of the personnel manager'"The IT industry has effectively ensured that the old personnel department is gone and done away with. Human resources today is completely about talent management and retention," he says. And walking the talk, Tesco offers employees not only maternity and paternity leave, but also adoption leave. "We are an equal opportunity employer and if any employee of ours wants to adopt a child, we will support him or her in every possible ways," he says.The Tesco campus at Whitefield in Bangalore also houses a learning centre where employees can register themselves for a retail certification course from no less than the Indian Institute of Management (IIM), Bangalore. "We have also done away with the probation period because we are in the business of training people," says Venkatesh. Gurgaon-based Eon Technologies, which handles offshore projects across Europe, is a small company by Indian IT standards. "But we have practices which are cutting edge," says Prema Pillai, head of HR at the company. "Tele-commuting, flexi-time and retreats focused on team building are our strong points."
Q. 1. What principles of motivation are being used here?
Q. 2. What control tools would be most effective in this kind of work environment?
Q. 3. Can such efforts lead to a consistent behavior in organisations? Give reasons
Answers
Answer:
As per the above case study,The correct answer would be
Explanation:
Question no.1
Answer:-According to the
Above case study we come to the conclusion that the most appropriate theory of motivation is ERG theory of motivation.The ERG theory represents existence needs, relatedness needs and growth needs. This theory is built on Maslow's hierarchy of needs with a condensed understanding of human needs and behaviors. Existence needs are desires for well-being, such as feeling appreciated and valued. Relatedness needs are interpersonal desires, such as having a strong social network and good relations with management. Growth needs include the desire for personal and professional training and development, such as coaching and continual training.
Q.no.2
Answer:- Motivation is a key to success because it's an inner feeling.if you are happy from inside then you are bound to perform well.In such a situation the employer needs to contact his employees and ask them about their needs and motivate them to perform well and reach their dream position.
Q.no.3
Answer:-Yes absolutely these efforts by management would lead to consistent behavior and excellent results because when an employee is happy and satisfied then he would perform his level best and if required he would like to work for extra hours to get the organisational goals of the company.