Case Study:
You have just been hired as a product manager with profit responsibility for your company brand of Industrial robot. In preparation for developing a marketing plan, you decide to learn more about the buying behavior of Industrial buyers in your market. Question : How would you go about setting objectives for this study? Discuss.
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preparation for developing a marketing plan, you decide to earn more about the buying behavior of industrial buyers in your market. Question: ...
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- A structured, sequential process is used in the buyer behaviour model. A buyer recognises the necessity of making a purchase under the effect of marketing stimuli and environmental circumstances.
- Understanding consumer behaviour is crucial for marketers because it enables them to better communicate with customers.
Explanation:
- They can close the market gap and pinpoint the items that are required and the products which are no longer in use by knowing how consumers choose a product.
- Consumer buyers are persons who make purchases for their own use. Less money and goods are exchanged in this transaction.
- Industrial buyers are persons who make purchases on a company or organization's behalf. Sales in this include more money and goods.
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