Business Studies, asked by asrafatima094, 4 months ago

Case Study:
You have just been hired as a product manager with profit responsibility for your company brand of Industrial robot. In preparation for developing a marketing plan, you decide to learn more about the buying behavior of Industrial buyers in your market. Question : How would you go about setting objectives for this study? Discuss.

Answers

Answered by ItzCapricrown
1

Answer:

preparation for developing a marketing plan, you decide to earn more about the buying behavior of industrial buyers in your market. Question: ...

Answered by kirankaurspireedu
0

Answer:

  • A structured, sequential process is used in the buyer behaviour model. A buyer recognises the necessity of making a purchase under the effect of marketing stimuli and environmental circumstances.
  • Understanding consumer behaviour is crucial for marketers because it enables them to better communicate with customers.

Explanation:

  • They can close the market gap and pinpoint the items that are required and the products which are no longer in use by knowing how consumers choose a product.
  • Consumer buyers are persons who make purchases for their own use. Less money and goods are exchanged in this transaction.
  • Industrial buyers are persons who make purchases on a company or organization's behalf. Sales in this include more money and goods.

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