Question

Case:
"Yuva" is a fitness band catering to Indian youth in bwer price segment. There is a
vast market who are health conscious and wants the latest tech in wearable device
category. There are currently to fitness band that is being sold by the company.
NMIMS GLOBAL ACCESS
SCHOOL FOR
NMIMS CONTINUING EDUCATION
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2020 Examination
Gnen below are their prices.
Yuva Basic
Rupees 8997-
Rupees 1199/
Yua Pro
The product quality is good given the price range. It has all fitness feature supported by
a coburful design. It has a bigger disphy as compared to their competitors. The
company has purposely kept the display bigger for the youth audience as they want the
feel of a smart watch at the price of fitness band,
The company has a plan to sell only through online platform The product is available
on major ecommerce platform as well as on the company's own website. It has just
been 15 days that the product is launched but it doesn't have any demand from
consumers. There is no problem with the product but there are no promotions done by
the company. You have been hired as a Marketing head of the brand Yuva.
(10 Marks)
1. Supest various types of segmentation for the brand Yuva.
11:24 AN
5196
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Answer 1

Answer:

.......................... Nice..........