Categorizing as normal and exaggerated
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Thinking about others in terms of their group memberships is known as social categorization—the natural cognitive process by which we place individuals into social groups. Social categorization occurs when we think of someone as a man (versus a woman), an old person (versus a young person), a Black person (versus an Asian or White person), and so on (Allport, 1954/1979). Just as we categorize objects into different types, so do we categorize people according to their social group memberships. Once we do so, we begin to respond to those people more as members of a social group than as individuals.
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