CC produces soaps and washing powder. It sells several different brands aimed at different types of customers, e.g. low income families, families with babies, sports enthusiasts and businesses that operate laundries. CC plans to produce a new soap. CC's marketing department will undertake market research among people interested in protecting the environment. If demand seems to be high for an environmentally friendly soap it will produce this product and promote and distribute it to this group of consumers.
Identify and explain two ways in which CC could segment the market for soaps and washing powder.
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MARKET SEGMENTATION
Explanation:
- Market segmentation can be done in various ways.
- For instance, considering that CC producers make soap and washing powder, they already know their target market. (People who purchase these items like mothers and young adults)
- So, the market may be segmented on the base of demographic (looking at age factor).
- Or by making use of Geographic segmentation.
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