Cebu Fish Sanctuary by John K. Chua. shory explanation
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John K. Chua, one of Philippine advertising’s most enduring, and most beloved, photographers, lost his battle to colon cancer last January 7, just a couple of weeks shy of his 70th birthday.
By his own recollection, he started his career as a 23-year-old photo hobbyist who dreamed to be a freelance news photographer. His dream was made challenging with the imposition of Martial Law, and government clamping down on media. He survived by servicing regional media and travel magazines. By the time of the People Power Revolution, he had decided to focus on advertising photography. The result of his efforts was Adphoto, a successful studio that catered to blue-chip accounts.
A true professional, John had a reputation for thoroughness and perfection among advertising agency people and client advertisers. “He was exacting, methodical, detail-oriented, generous with knowledge, and always delivered the goods,” notes Tonette Lee, formerly product marketing head of Nissan Philippines. “I think I will always consider the opportunity to work with John Chua as a gift, a highlight of my career.”