CERCISES
what do you unde
understand by the word brand? List two
av building brands is central to advertising?
reasons why bui
Choose two of yo
look at each oft
of your favourite print advertisements. Now
ich of these and answer the following questions:
a What visuals
visuals and text is being used in these
advertisements to attract my attention?
What values are being promoted in these
advertisements?
Who is this advertisement speaking to and who is it
leaving out?
d If you could not afford the brand that is being
advertised how would you feel?
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