Challenges and Issues Faced by Patanjali
What are the challenges and issues faced by Patanjali in their marketing strategies?
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The main challenges that lie in front of Patanjali are:
• Maintaining the quality of the brand and to fulfil all the promises done to the customers.
• Expansion of the products with the brand image.
• The absence of the sub-branded image that falls under their name.
• Image-driven branding as if anyone question Acharya Balkrishna and Baba Ramdev, then it will lead to a question to their brand.
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