Question

Challenges and opportunities in advertising

Answer 1

From a standing start, LEAD has become a permanent fixture on the advertising calendar, bringing over 300 business leaders together to debate advertising’s challenges. In 2012, it was the launch pad for Deloitte’s ground-breaking Advertising Pays report, putting our collective impact on UK GDP at over £100 billion. And it has filled a clear gap in the market – plenty of events cater to those wanting to make better advertisements, only LEAD caters to those interested in making advertising better. Better understood, better valued, better recognised.