challenges facing the media
Answers
Explanation:
◆Media Audience Measurement – standardisation & methodologies for individual media channels cross platform
◆Recruitment & Retention – finding & retaining quality & relevant people resources
◆Keeping Up to Date – with constantly evolving market trends
◆Tracking media ROI & attribution across channels – proving effectiveness of media/channel activity
◆Cost of continually evolving technology and research
◆Fragmenting Market & Increased Competition – from other media & channels ie social & owned media
◆Contracting Marketing Spend/Margins – finding an effective business model
◆Disconnect & lack of recognition of needs & expectations between client, agency & media
◆Billing structures – time & resources required verses monetary return
◆Increased focus on media ROI rather than brand benefits
Issues surrounding data ownership and privacy
◆Limited scope for outside the square or new opportunities
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Answer:
Maintaining Healthy Gross Margins. As the digital marketing landscape becomes more competitive and complex –
margins become smaller and smaller. Navigating Between Complex Platforms. Reducing Customer Churn Rate.
Measuring Marketing ROI.
Upscaling.