Changing consumer awareness amongst households
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Changing consumer awareness amongst households
Answer :
Marketers want to understand how the stimulus that was converted into a black box in the responses of consumers which consists of two parts:
1. Characteristics of buyers affect how she perceives and reacts to the stimuli.
2. the purchase decision-making process itself affect the behavior of buyers.
** Factors that Affect consumer behaviour cultural factors :
-> a series of Cultural values
-> perception
-> desire
-> basic
** Behavior that is learned by members of the public from family and other important institutions. Sub-culture: a group of people who have the same value system based on the experiences and life situations are similar. Social class: the Division of community groups are relatively permanent and relatively regular basis where members have the value, interests and similar behavior.
** Social factors. Group:
-> a group of two or more people who interact to meet individual or common purpose.
-> b. family.
Hopefully Helpful ^_^
Changing consumer awareness amongst households
Answer :
Marketers want to understand how the stimulus that was converted into a black box in the responses of consumers which consists of two parts:
1. Characteristics of buyers affect how she perceives and reacts to the stimuli.
2. the purchase decision-making process itself affect the behavior of buyers.
** Factors that Affect consumer behaviour cultural factors :
-> a series of Cultural values
-> perception
-> desire
-> basic
** Behavior that is learned by members of the public from family and other important institutions. Sub-culture: a group of people who have the same value system based on the experiences and life situations are similar. Social class: the Division of community groups are relatively permanent and relatively regular basis where members have the value, interests and similar behavior.
** Social factors. Group:
-> a group of two or more people who interact to meet individual or common purpose.
-> b. family.
Hopefully Helpful ^_^
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