Changing consumer' perceptions of a brand in relation to competing brands is known as
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The answer of your question "repositioning "
The changing consumer perception of a brand in relation to the competing brands is actually known as the Repositioning
This is also sometime known as the brand repositioning . This is done in order to change the status of a brand in the market place.This is done under the company when they sees a major decrease in sales etc. The purpose is to keep up the consumers wants as well as need and increase the sale as well.
The changing consumer perception of a brand in relation to the competing brands is actually known as the Repositioning
This is also sometime known as the brand repositioning . This is done in order to change the status of a brand in the market place.This is done under the company when they sees a major decrease in sales etc. The purpose is to keep up the consumers wants as well as need and increase the sale as well.
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Changing consumers perception about a particular brand is done by REPOSITIONING THE BRAND.
Repositioning alludes to the significant change in situating for the brand/item. To effectively reposition an item, the firm needs to change the objective market's comprehension of the item. This is sometimes a challenge, especially for entrenched or emphatically branded items.
Firms may consider repositioning an item because of declining execution or because of real shifts in nature. Many firms launch another item (or brand) rather than repositioning due to the exertion and cost required to effectively actualize the change.
Repositioning alludes to the significant change in situating for the brand/item. To effectively reposition an item, the firm needs to change the objective market's comprehension of the item. This is sometimes a challenge, especially for entrenched or emphatically branded items.
Firms may consider repositioning an item because of declining execution or because of real shifts in nature. Many firms launch another item (or brand) rather than repositioning due to the exertion and cost required to effectively actualize the change.
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