characteristics of an aware consumer
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1.Customers reign supreme. They control the experience they want; they research, explore, and share.2.Customers are ALWAYS connected. 24 hours a day, 7 days a week, on any internet-enabled device. 77% of Americans own a smartphone today, compared to 35% in 2011 3.Customers expect personal interactions. 87% of customers believe brands could deliver more consistent experiences 3.Customers compare, and compare, and compare. They look at products they’re interested in across multiple channels and devices, and it’s likely any brand-owned channels are the last place they look.4.Customers trust word-of-mouth over brands. 70% of consumers trust online recommendations more than brand statements 5.Customers think in terms of “I want it now.” They expect to be able to get everything right away. 64% of customers expect real-time service regardless of the channel they use 6.Customers are highly opinionated.They’re ready to talk to anyone about a good or bad experience. Customers are 3x more likely to recommend a brand after they’ve had a positive interaction with them
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The rising popularity of customer experience (CX) is parallel with the rise of consumer empowerment. Customers are now in control of when, where, and how they want to interact with a brand – and, brands don’t have many opportunities to get it right. Here are 7 characteristics of modern customers that affect their perceptions of customer experience.
Customers reign supreme. They control the experience they want; they research, explore, and share.
Customers are ALWAYS connected. 24 hours a day, 7 days a week, on any internet-enabled device. 77% of Americans own a smartphone today, compared to 35% in 2011.
Customers expect personal interactions. 87% of customers believe brands could deliver more consistent experiences.
Customers compare, and compare, and compare. They look at products they’re interested in across multiple channels and devices, and it’s likely any brand-owned channels are the last place they look.
Customers trust word-of-mouth over brands. 70% of consumers trust online recommendations more than brand statem.
Customers think in terms of “I want it now.” They expect to be able to get everything right away. 64% of customers expect real-time service regardless of the channel they use.
Customers are highly opinionated. They’re ready to talk to anyone about a good or bad experience. Customers are 3x more likely to recommend a brand after they’ve had a positive interaction with them.
hope it helps you and pls mark it as brainliest
Customers reign supreme. They control the experience they want; they research, explore, and share.
Customers are ALWAYS connected. 24 hours a day, 7 days a week, on any internet-enabled device. 77% of Americans own a smartphone today, compared to 35% in 2011.
Customers expect personal interactions. 87% of customers believe brands could deliver more consistent experiences.
Customers compare, and compare, and compare. They look at products they’re interested in across multiple channels and devices, and it’s likely any brand-owned channels are the last place they look.
Customers trust word-of-mouth over brands. 70% of consumers trust online recommendations more than brand statem.
Customers think in terms of “I want it now.” They expect to be able to get everything right away. 64% of customers expect real-time service regardless of the channel they use.
Customers are highly opinionated. They’re ready to talk to anyone about a good or bad experience. Customers are 3x more likely to recommend a brand after they’ve had a positive interaction with them.
hope it helps you and pls mark it as brainliest
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