Question

Characteristics of goodwill explain it any five characteristics with description

Answer 1

Answer:

1) it is an intangible asset which cannot be seen;

2) It cannot be separated from the business like a physical asset can;

3) Its value is not relative to any investment amounts or costs;

4) This value is subjective and depends on the person (customer) judging it; and

5) It is subject to wild and unpredictable fluctuations in response to externalities.