characteristics of whole saler
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Answer:
The main characteristics of wholesaler are:
He buys and sells goods in large quantities.
He deals only with a few types of products.
He acts as a middleman between the producers and retailers.
He usually makes cash purchases and sells goods on credit to the retailers.
He does not sell goods to consumers.
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A wholesaler can be defined as a person who buys in bulk from the producer.
Explanation:
- A wholesaler is a person who buys the products in huge quantities from the producers and stores them.
- The products are then sold to the retailers who sell the products to the final customers as and when the demand arises.
- A wholesaler is generally a very business-minded person and carries out market research on a regular basis to understand customer’s consumption pattern.
- A wholesaler also provides important marketing services to the producers.
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