characterstics of mass media
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• it can appeal to a wide target audience
• it communicates a public message
• there's a difference between a source of information and people who obtain it
• it can be transmitted through various channels, such as TV , internet, radio and newspapers
• it has a heterogeneous audience
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Characteristics of mass media
it can appeal to a wide target audience;
it communicates a public message;
there's a distance between a source of information and people who obtain it;
it can be transmitted through various channels, such as TV, the internet, radio, and newspapers;
it has a heterogeneous audience;
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