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Maria sitting at her desk in her petshop with a laptop.
Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts.
Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
Flip the switches on for the right answer(s), then hit SUBMIT.
How long users spend on each blog post
Which websites are referring traffic to her blog
The number of new subscribers to her email marketing list
How many people click the "Buy Now" CTA at the end of each blog post
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D. How many people click the "Buy Now" CTA at the end of each blog post
Explanation:
- A call to action (CTA) buttons all through a website tell your customers what to do, where to click and what to purchase. Having a clear CTA on every page facilitates you in steering the customer towards the most appropriate spot in your conversion funnel.
- Effective CTAs relate strongly to the content on the page, and to people's motivation for taking action on that content. A good CTA sends a clear message regarding the benefits/advantages people would get when they act.
- The best example of a CTA is a “Shop Now” button or a "Buy Now" button on your storefront.
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Answer:how many people click the
" Buy now" CTA at the end of each blog post
Explanation:Maria can use a lot of metrics to determine the success of her content marketing campaigns. In this instance though, her email subscriber list won't give her an indication on how well she is doing when it comes to increasing sales – but tracking clicks on the targeted CTA can.
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