Check your knowledge
Woman outside a hairdresser’s looking at her phone.
Hamish’s website isn’t getting as many visitors as he’d like.
He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works.
Can you explain what SEM enables you to do?
Flip the switches on for the right answer(s), then select Submit.
Buy ad space on a search results page
Bid for keywords to display your content in search engines
Tag keywords within your website content
Optimise your website’s design
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Explanation:
Check your knowledge
Woman outside a hairdresser’s looking at her phone.
Hamish’s website isn’t getting as many visitors as he’d like.
He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works.
Can you explain what SEM enables you to do?
Flip the switches on for the right answer(s), then select Submit.
Buy ad space on a search results page
Bid for keywords to display your content in search engines
Tag keywords within your website content
Optimise your website’s design
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