Question

childhood globalisation for adult culture​

Answer 1

We are now in the era of globalisation. At present, Globalisation is a burning issue. It has spread out every corner of the world, every parts of our regular life. Though scholars have said that globalisation is an ancient phenomenon and it also prevailed at the time of earliest civilisations. Famous scholar Thomas L.Friedman divided this process into three parts: globalisation of countries, globalisation of companies, and globalisation of individuals. This century covers the third part –“globalisation of individuals”. After introducing with television, computer, internet; Indian society has changed rapidly. This change has been indulged by the Indian government through their foreign policies. A lot was documented by earlier scholars about the impact of globalisation on the Indian society and culture. There is no doubt that youth and adult are the main carrier of this process but children-as a passive agent has also been affected by this. Globalisation has changed their lifestyle, food habits, dressing sense, recreation medium, and consumer approach. This scenario is very common in urban and suburban India. Globalisation has totally changed the meaning of childhood. Children have become more advanced and technologically sound with the help of this process. Besides this, Children are moving far away from their culture and tradition as a result of this process. Main aim of this paper is to understand the impact of globalisation on the children and also find out the source of this influence. Data were collected from twenty children (5-14years old) of a selected ward of Madhyamgram Municipality. Data were collected using purposive sampling method. Then data were analysed both quantitatively and qualitatively. Through this research, it has been found that food habit, dress and consumer approach of children are mainly affected by globalisation process. Occupational structure of family members, peer group, perception of parents about social status, regulation of schools, and mass media, urbanization and commercialization of local market are the main source of this influence.