Question

Chocolate diamonds are actually brown diamonds and are compared to the well-known white

diamond, which aren't much worth. Diamonds are produced in mines. The best known diamond mines

are in Australia, South Africa and Russia. The largest diamond mine was discovered in 1976 in the

desert of Australia near a little creek named Lake Argyle. Diamonds are created under very extreme

conditions of pressure and high temperature. It is a general misunderstanding that there exist only

white colourless diamonds. Actually, diamonds exist in many different colours. Of all the diamond

mines in the world, almost 80% of the diamonds produced are brownish in colour. Because they were

found in such large quantities compared to the other coloured diamonds, they were considered as

low-valued diamonds, only good for the industrial sector. But, a famous man called Le Vian came with

a marketing campaign to increase the popularity of the chocolate diamond. Instead of calling it a

brown diamond, he gave it popular names like caramel, chocolate, cinnamon and cognac. Since his

marketing campaign, chocolate diamonds are becoming very popular. The value of a diamond is based

on its shape, brightness and colour. Because white diamonds are rare, their value is based on the fact

that there are not many white diamonds around. But if you look at the shape and brightness, then the

brightest diamond in this world known to men is the brown diamond. Before the development of the

Argyle Diamond Mine in Australia in 1986, most brown diamonds were considered worthless for

jewelry; they were not even assessed on the diamond colour scale, and were predominantly used for

industrial purposes. However, marketing strategies changed in the 1980s and brown diamonds have

become popular gems. The change was mostly due to the supply: the Argyle mine, with its 35 million

carats (7,000 kg) of diamonds per year, makes about one third of global production of natural

diamonds; 80% of Argyle diamonds are brown. The percentage of brown diamonds is lower in other

mines, but it is almost always a significant part of the total production. Consequently, scientific

research on causes of brown colour in diamond and ways to alter it has intensified.

(a) The wrong notion about diamonds is that ……….

(b) Brown diamonds were considered low in value because ……….

(c) Brown diamonds became popular owing to ……….

(d) The value of a diamond is based on its ……….
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Answer 1

Answer:

oh my gosh such a big question