English, asked by pranav6463, 11 days ago

Choose the correct answer based on the passage.
PASSAGE
According to Peter Kim, what happened to Microsoft's marketing campaign for Vista?
OPTIONS
When it came to promoting its new video-game console, the Wii, in America, Nintendo recruited a handful of carefully chosen
suburban mothers in the hope that they would spread the word among their friends that the WII was a gaming console the whole
family could enjoy together. Nintendo thus became the latest company to use "word-of-mouth" marketing. Nestlé, Sony and Philips
have all launched similar campaigns In recent months to promote everything from bottled water to electric toothbrushes. As the
power of traditional advertising declines, what was once an experimental marketing approach is becoming more popular.
It succeeded
After all, no form of advertising carries as much weight as an endorsement from a friend. "Amway and Tupperware know you can
blend the social and economic to business advantage," says Walter Carl, a marketing guru at Northeastern University. The difference
now, he says, is that the internet can magnify the effect of such endorsements.
It succeeded with some hiccups
It failed
The difficulty for marketers is creating the right kind of buzz and learning to control it. Negative views spread just as quickly as
positive ones, so if a product has flaws, people will soon find out. And Peter Kim of Forrester, a consultancy, points out that when
Microsoft sent laptops loaded with its new Windows Vista software to influential bloggers in an effort to get them to write about it.
the resulting online discussion ignored Vista and focused instead on the morality of accepting gifts and the ethics of word-of-mouth:
marketing Bad buzz, in short.
None of these
BzzAgent a controversial American company that is one of the leading exponents of word-of-mouth marketing, operates a network
of volunteer "agents" who receive free samples of products in the post. They talk to their friends about them and send back their
thoughts. In return, they receive rewards through a points program-an arrangement they are supposed to make clear. This allows a
firm to create buzz around a product and to see what kind of word-of-mouth response it generates, which can be useful for
subsequent product development and marketing. Last week BzzAgent launched its service in Britain Dave Balter: BzzAgent's
founder, thinks word-of-mouth marketing will become a multi-billion dollar industry. No doubt he tells that to everyone he meets.
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Answers

Answered by Saras0000
5

Answer:

Acceleration is the name we give to any process where the velocity changes. Since velocity is a speed and a direction, there are only two ways for you to accelerate: change your speed or change your direction—or change both. ... Any of these would be considered an acceleration since they change velocity.

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