Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions What visuals and text is being used in these advertisements to attract my attention? a. b. What values are being promoted in these advertisements? C. . Who is this advertisement speaking to and who is it leaving out? d. If you could not afford the brand that is being advertised how would you feel?
Answers
Answer:
The two advertisements I have selected are Fighting Against Illiteracy and Bournvita.a. The advertisement for the campaign against illiteracy uses colors and text in bold font. Similarly the advertisement for Bournvita uses vibrant colors to highlight the product. b. The campaign against illiteracy highlights values of providing basic facilities to all citizens. The Bournvita ad highlights the need to remain healthy and energetic at the same time. c. The advertisements for the campaign against illiteracy and Bournvita speak to those who can understand English but are meant for all citizens. d. I would feel left out if I could not afford to participate in the campaign against illiteracy or consume Bournvita as I find both advertisements appealing and I connect with their messages.