circumstances of brand extension
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Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify. Brand extension fails when the new product is unrelated to the original, is seen as a mismatch, or even creates a negative association.
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jusbehsbneje
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hsjsjshhshsjsfehjwbsjsndv se Jen's SBS vsbsnd se bsbdndbdysvbdjdd
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