Civics H.W. Ch-6 Understanding Media
Q.1 Where does media get so much money to finance expensive technology and travel to remote places?
Q.2 Give reasons
a) World today is shrinking.
b) Media always tries to please big business and powerful politicians.
Answers
Answer:
1.Solution:
Media plays an important role in a democracy in the following different ways:
It provides news and details of events taking place around the country and all over the world. It makes people aware about how the government is working.
It criticises the unpopular policies and programs that the government undertakes.
It highlights and influences public opinion
It acknowledges several current issues
It brings about social awareness regarding political, economic, social and cultural events.
2.Solution:
From the following diagram, we can understand that big business houses and media have a strong connection. They work in a continuous loop.
Some business houses own their own media companies. All the TV channels, radio and newspapers under these media companies show the programmes that promote the services and products of that particular business house.
Viewers, listeners and readers get influenced by the advertisements and buy the products. In this way, big business houses earn huge profits by promoting their products through media.