Question

Classifying market based on grouping people as per their pattern of living is known
as
1) Demographic Segmentation
2) Psychographic
Segmentation
3) Behavioural Segmentation
4) Geographic segmentation​

Answer 1

Answer:

Demographic Segmentation

For demographic segmentation market is divided into groups on the basis of variable such as age, family size, family life-cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. For distinguishing customer groups' demographic variables are used.

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