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Swachh Bharat Abhiyan (English: Clean India Mission) and abbreviated as SBA or SBM for is a national campaign by theGovernment of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country.[1][2][3]
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It was performed in remembrance of Mahatma Gandhi's words. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event.Modi selected 9 public figures to propagate this campaign.
They are:Sachin Tendulkar Priyanka Chopra Anil Ambani Baba Ramdev Salman Khan Shashi Tharoor Team of Tarak mehta ka ooltah chashmah Mridula Sinha Kamal Hasan