Clean Sanity ware is a big company. Managing many employees at the same time is a challenge which this company always faces. Since the company has several departments it is necessary for the company to ensure unity of action among these departments. The various departments are Human Resources, Marketing, Finance, Operations and Sales. The employees are always concerned about the company and are a useful resource to their organization. Though they have diverse interests and have to perform different activities the management ensures that the efforts of the employees should be given a focus so as to achieve the organizational goals. The different departments have their own interest but due to proper coordination the conflict of interests in the departments is minimized. When it comes to the employees the organization shows its concern. The career of employee is shown a developmental path through proper training modules and job enrichment. Rajeev is a manager who takes care of all the duties and responsibilities to be assigned to his employees in the department. He uses all sources to develop proper communication with them and leaves no attempt to motivate them. This year the company has decided to give the best manager award to Rajeev for his contribution to the organization. a) Explain the characteristics and importance of coordination highlighted in the above case by quoting the lines. b) Explain the type of objective of management fulfilled in the above paragraph. c) At which level of management does Rajeev work? d) Which function of management does he perform here? Explain.
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