Cleanliness campaign of river ganga
Answers
hatkaa and the Sankat Mochan Foundation reached out to spread the ‘Clean Ganga’ message through person-to-person contact, SMS, interactive voice response (IVR), missed calls, email, cutting-edge web tools, and social networks. They worked on the streets, ghats, and colleges of Varanasi, including the Benaras Hindu University (BHU).
Jhatkaa set up a missed call number that got 5,000 responses, a petition that got hundreds of signatures, distributed 8,000 fliers, and appeared in dozens of media stories on the issue.
Jhatkaa members met with political candidates such as AAP’s Arvind Kejriwal, Congress’s Ajay Rai and the Samajwadi Party’s candidate, Kailash Chaurasia. As a result of this extensive campaigning, the issue snowballed after people started taking action, leading to political candidates themselves campaigning about it.