Question

clearly make a thorough comparision of BCG and GE matrix for adopting proper strategues for surviving in a competitive environment​

Answer 1

Answer:

BCG tuberculosis.......

Answer 2

The BCG matrix helps  in resource allocation while the GE matrix helps in deciding the strategy.

• Both the matrix hold the objective of strategic management of an enterprise, but differ as -

1. BCG Martrix is a model of growth share, reflecting business growth and the market share the enterprise enjoys. GE Matrix provides a multifactor portfolio matrix that lets businesses make strategic product line choices based on their grid position.
2. BCG's objective is to help enterprise's deploy their capital through different business units. While GE's aim is to prioritise investment among different business units.
3. Market extension and share are the two dimensions on which the BCG matrix is based. In comparison, the competitiveness of the market and enterprise strength are two variables in the GE matrix.