Clickstream analysis is associated with which characteristics of big data mcq
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Most vendor solutions provide a rich set of clickstream data. Clickstream data are a detailed log of how participants navigate through the Web site during a task. The log typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next. From an aggregate perspective, clickstream data provide tremendous insights into how easily the site is navigated, what pages are causing the greatest confusion, and what pages are critical in reaching a desired destination.
There's not a lot of preparation to do with clickstream data as you might have with other data. In our experience, it's usually easier to analyze clickstream datawithin the vendor tools themselves because of superior visualization techniques. Figure 5.6 is an example from Keynote's WebEffective tool of how participants navigated to the Punta Cana beach resort on the www.clubmed.comWeb site. You might notice that 4 out of 13 participants went from the home page to the village finder, whereas 7 participants went straight from the home page to the Punta Cana resort overview page.
There's not a lot of preparation to do with clickstream data as you might have with other data. In our experience, it's usually easier to analyze clickstream datawithin the vendor tools themselves because of superior visualization techniques. Figure 5.6 is an example from Keynote's WebEffective tool of how participants navigated to the Punta Cana beach resort on the www.clubmed.comWeb site. You might notice that 4 out of 13 participants went from the home page to the village finder, whereas 7 participants went straight from the home page to the Punta Cana resort overview page.
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