Clickstream analytics is associated with which characteristics of big data
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When people browse through a website they do so by following a certain pattern according to their interest i.e. they visit the pages of the website that appeal to them. The way taken by the visitor is referred to as clickstream.
When this visitation data is collected and analyzed to reach upon conclusive data as to which pages on the website were mostly visited or which products drew the customers most, which brands were lingered upon, it is referred to as clickstream analytics and many large organizations utilize this data to formulate their future marketing strategies according to the likes and preferences of the consumers.
Thus, Clickstream analytics is associated with the VELOCITY characteristics of big data.
When this visitation data is collected and analyzed to reach upon conclusive data as to which pages on the website were mostly visited or which products drew the customers most, which brands were lingered upon, it is referred to as clickstream analytics and many large organizations utilize this data to formulate their future marketing strategies according to the likes and preferences of the consumers.
Thus, Clickstream analytics is associated with the VELOCITY characteristics of big data.
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