Cliff just started working with a client who has a very disorganized google ads account. what's an effective way for him to begin restructuring his client's account?
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Cliff can restructure his client's account by creating campaigns based on the structure of his client's website. In Google AdWords, each seperate campaign will have a different business goal. Concentrate on specific themes or products just like a sports dealer can create campaigns for different types of sports goods, fitness equipment, gym equipment etc.
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