climate has a strong influence on the dressing habit justify it with reference to the dressing habits of the desert dwellers
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Clothing is apparently the most symbolic cultural product of civilization. It speaks a silent biography of an age and makes explicit the ethos of an individual and his milieu the way few other products can attempt.
With the emergence of the knowledge economies, the new millennium has also witnessed the ushering in of the 'Experience Economies' wherein the modern day consumer lays strong emphasis on the experiential value accorded by a product or service. He has more discerning and selective, giving significance to a multitude of parameters in a product such as aesthetics, comfort, performance and value.
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