Coca-cola's brand name is a tangible source of competitive advantage for the company
Answers
Answered by
0
any brand is an intangible source of advantage.
if u want to get to know more.. see the web for when coca cola tried to change its brand product the original coca cola to the new coke.
brand names are not tangible assets but rather inclusive in goodwill or fictious assets
if u want to get to know more.. see the web for when coca cola tried to change its brand product the original coca cola to the new coke.
brand names are not tangible assets but rather inclusive in goodwill or fictious assets
Similar questions