Collect an advertisement copy from HARD COPY SOURCES. IDENTIFY the elements of the advertisement copy. Give your comments on the elements you Identified
Answers
Answer:
Advertising copy must arrest, inform, impress and impel the reader.
A well defined advertising copy must perform the following functions:
(a) Attract Attention
ADVERTISEMENTS:
(b) Command Interest
(c) Create Desire
(d) Inspire Conviction
(e) Provoke Action.
Educational Copy:
It aims at educating the public, regarding the use of a product. Such an advertisement copy depicts the specialties of the product, in contrast to the existing ones. People keep certain habits which cannot be easily changed. Demand can be created when such habits are changed. This type of copy introduces new habits and attracts people towards the product.
Competitive Copy:
It aims at putting forth the special features of a product. It promotes to differ one brand from competitors’ brands. It meets the challenge of the competitors.
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Explanation: