Collect ten advertisements appearing in newspapers, magazines, etcabout recent sales promotional schemes about some consumers durableor non durable products of your choice. Also collect some promotionalmaterial about these products written on the package of these products(cartons/wrappers/bottles, etc.) and write important features of thescheme in your notebook. Make a presentation in your class about thesales promotional schemes.
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A company X limited manufacturing cosmetics, which hasenjoyed a pre-eminent position in business, has grown in size. Itsbusiness was very good till 1991. But after that, new liberalisedenvironment has seen entry of many MNC’s in the sector.With the result the market share of X limited has declined. Thecompany had followed a very centralised business model withDirectors and divisional heads making even minor decisions.Before 1991 this business model had served the company verywell as consumers had no choice
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