Comme
6. Prepare any one project out of the following
(a) In the lesson, "Cooperate and prosperº you have read how Dr. Verghese Kurion and
Tripbhuvandas Patel worked on the concept of coopreative societies and set up the Anand
Dairy Milk plant in Gujarat.
Visit 3 or 4 cooperative stores in your town and find out the following information, write
a report of the project undertaken and its finding.
When and how the store was started
Number and names of the members
the articles sold.
the kind of clientale.
Session 2019-20 English
Answers
Answer:
Inception of Amul
About some 100 kms from Ahmedabad lies a small city named Anand. The city is known as the Milk Capital of India due to presence of the famous Amul Dairy there. Amul – one of the most famous Dairy brands of our country came into existence in 1946. During that time there was only one dairy in the district of Anand and in Gujarat known as Polson Dairy which had been established in 1930. Polson Dairy was providing superior quality dairy products to up-market consumers. However it was involved in the exploitation of Indian farmers by not providing sufficient amount to them for milk and also not allowing them to sell milk to other vendors. Indian national leader Sardar Patel along with agitated farmers of that area initiated a non-cooperation movement against this process in the year 1946 and this lead to the foundation of Amul on 14th December 1946. Initially it supplied milk and other dairy products without any formalized distribution network or any supply chain in place. The brand name Amul had not been adopted at that time and it was called KDCMPUL (Kaira District Cooperative Milk Producer’s union Limited). It started initially with two dairy co-operative societies and 247 liters of milk only.
Dr. Verghese kurien and Amul
It was on 13th May 1949, a young engineer who had just completed his Masters Degree in Dairy Engineering arrived at Anand to serve the bond period against the government scholarship for his education. His name was Mr. Verghese Kurien, later to be known to the whole world as Dr. Verghese Kurien. At the start of it all, he served there just to complete his required period and was ready to leave Amul after that but he was persuaded to stay back at Amul by Mr. Tribhuvandas Patel – the founder of KDCMPUL. He along with Mr. Patel started developing co-operatives in the Kheda district. The role of co-operatives was to procure the milk from the farmers and to pay the farmers their appropriate amount according to the quality of milk. Further detailed operation cycle of the co-operatives is explained in the following section. Mr. Kurien however wanted to give KDCMPUL a unique name which could be easily pronounced by all and which could also help in growth of the union. Suggestions were asked from various employees and farmers for an appropriate name. Soon, a quality control supervisor recommended the name “Amulya” which is derived from a Sanskrit word meaning priceless and implies unmatchable excellence. The name was modified to “Amul” to make the union also a part of this name and hence brand AMUL- Anand Milk Union Limited, came into existence.
Answer:
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