Question

Comment on the following statements:
a) The primary responsibility for
determining whether marketing research activities are necessary is that of the marketing research specialist.

b) The information research process serves as a blueprint for reducing risks in making marketing decisions.

c) Selecting the most appropriate research design is the most critical task in the research process.

Answer 1

Comment on the following statements:

a) The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist.

Because it is a very crucial part of marketing system. It helps in renewing the ideas for marketing with an accurate, proper and time to time information.

b) The information research process serves as a blueprint for reducing risks in making marketing decisions.

As it is the only scientific way to get the data, analyzing it and helps in decision making.

c) Selecting the most appropriate research design is the most critical task in the research process.

To work properly and ,methodically we are in need of a good research to be in a correct manner.