comments on the strategy used by HLLtosegment the consumer tea market. how did it position its brands in each of the segments??
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Answer:Describe the Marketing strategy formulating process for a consumer ... industry, with strong brands like Red Label tea and Green Label coffee in its fold. ... companies need to position their brands based on the consumer perception ... were used by HLL to refocus its brands to suit the needs of each segment. A1 and ...
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