Commonly used bases for segmenting consumer markets is
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Volume and benefits are the commonly used bases for segmenting consumer markets
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Demographic segmentation divides the markets into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality.
Demographic factors are the most popular bases for segmenting the consumer group.
Demographic factors are the most popular bases for segmenting the consumer group.
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