Business Studies, asked by adas1062, 11 months ago

Communication and its process in mass communication

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Answered by gopal9891
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Communication process consists of a progression of stages by which message is transmitted form sender to receiver. The usual process of communication includes sender, encoding, message, channel, and receiver, decoding and feedback. Mass communication process also entails some sequential steps to transmit a message. However, the process of mass communication is somewhat different from interpersonal communication or face to face communication process. Researchers have identified four elements of mass communication process. These ares-

Source: Mass communication process begins with a specific source that has a message. The source can be an individual, an institution, a company or government.

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