Question

communication becomes fruitfully only when​

Answer 1

COMMUNICATION AND ITS SIGNIFICANCE

STRUCTURE

1.0 Objectives

1.1 Introduction

1.2 Meaning of communication

1.3 The communication situation

1.4 The communication process

1.5 Objectives of communication

1.6 Significance of communication in business

1.7 Summary

1.8 Keywords

1.8 Self assessment questions

1.9 References/suggested readings

1.0 OBJECTIVES

After going through this lesson, you should be able to-

• Define communication and business communication.

• Understand the process of communication.

• Explain nature and significance of business communication.

1.1 INTRODUCTION

We are living in a world which is totally networked with

communication. With the advent of fast technology, the world has

become a global village. The information sharing among various groups